2015 SKIPS Dennis to the Rescue Recycling Campaign
Birmingham City Council has prepared an Interim Evaluation Report on the social impact of this project sponsored by Dennis Eagle, the Warwick-based manufacturer of refuse vehicles.
Under the umbrella of this 2015 campaign, SKIPS distributed a SKIPS Recycling Book, a total of 10,000 books, to every 10 year old in a state sector school in Birmingham and each of the schools received a corresponding environmental lesson plan. All children were given the opportunity to enter a free crossword competition to win an iPad.
SKIPS won the 2015 Making Birmingham Greener & Healthier Award, Best Waste & Recycling Scheme, Education Establishment Category, for the Project and has now been shortlisted for additional UK awards.
Data for 4,500 Central Birmingham households (the first community evaluated) clearly shows the substantial impact of the SKIPS Recycling Book: Recycling rates increased significantly and 96% of respondents confirm increased recycling intent. Indeed, Birmingham City Council reported an increase of recycling weight by 28% in Central Birmingham (see the Interim Evaluation Report by Birmingham City Council in the Social Impact section).
Download the Report (PDF format)